In 2010 Phil Libin, then CEO of Evernote, said theirs was 2%. Now, the oft-cited conversion rate from free to premium user is typically less than 5%. Today it claims to have 100 million users. By 2010, it had a total of 3 million users. Evernote’s pricing change probably worked last time, and will probably work this time.Įvernote’s greatest asset is its very large user base.

What Evernote is doing this time with the packaging change: reduce the value of their free Basic edition product.Įffectively that means they are raising the price of a user not upgrading to the paid product.

However, a certain growth profile is required if Evernote was to go public (or be acquired) and have a decent exit.Īnd one of the best ways to drive growth without fundamentally investing more in the business or product? It’s been 10 years since they first took funding. Your plan will be instantly upgraded at a pro-rated price.Many investors - big-name investors - are waiting to get their returns. You will have continued access until your subscription expires then you will need to purchase an ongoing subscription through our new system. To upgrade your existing plan, select the new plan and confirm the billing cycle. 1 day ago &0183 &32 This service applies to you if your subscription has not yet expired on our old site. Visit your account settings page and select the 'Plan & Payments' tab, then click the link to compare plans. In the event your payment fails or your card expires, you will retain access to your account settings and can view or export existing notes, however you will not be able to create new notes or access other features. You can change your card on file at any time in your Plan & Payment settings. At this time, Amplenote only accepts payments via debit or credit card.

Depending on the billing plan selected at sign-up, you'll be billed once a month or once a year to the card on file.

Evernote subscription pay